Top Social Media Sites To Boost Your Marketing Reach

By Sakshi Sakhlecha,Chief Design Officer, at Hyper DesTech

One shoe doesn't fit all, same is with a social media channel that you choose to market through. One social media site will not be perfect for all businesses, it depends on a variety of factors like the kind of product or service, the target demographic and also on the budget one has to invest in social media marketing services.

Making the right decision while choosing a digital marketing channel is very crucial as it can make or break your marketing campaign. In today's digital age, most people have at least one social media page if not more. So it is easy to reach people via social media but opting for the correct site will ensure more clicks and conversions.

Here are some of the social media sites that one can use depending on their target audience and the kind of business they have.

• Facebook
  With more than 2.41 billion monthly active users, Facebook is been used by people of all demographics around the globe. It is perfect for any kind of business goals like lead generation, brand awareness or online conversions. Facebook is bound to show some visible results when used well.


• Twitter
  Although it is one of the older platforms but is still a very effective medium of marketing. It has more than 126 million users. With the use of hashtags, one can view similar businesses and other competitions and also look at the hashtags posted by other users who can convert to potential customers.


• Instagram
  Owned by Facebook, it has the same wide-spread user base and marketing tools as Facebook. Instagram allows the generation of organic traffic, that is one can grow and be successful without paying anything, which is ideal for those with a limited budget.


• LinkedIn
  It is best for businesses generating B2B leads. As it is considered a media platform for business, the information provided is assumed to be accurate. Although not as effective as other social media platforms, it is effective for businesses targeting job titles.


• Pinterest
  Best for businesses that are into the field of fashion, décor, food, wedding, workout, etc. With the use of correct keywords and advertising tools provided by Pinterest, any business can design an ad campaign based on their budget.


• Snapchat
  Best for businesses with users comprising of the younger demographics. It does have an added advantage of visual content like pictures and videos like Instagram and is more interactive.


• Reddit
  Reddit is made up of everything- discussion as well as a forum. It has threads with discussions about every topic imaginable. With so many niches available, it is only a matter of delving into what the potential customers are into.

It is vital to choose the appropriate social media marketing services depending on the goal of the marketing campaign.