How Is LinkedIn Advertising Different From Other Social Media

By Sakshi Sakhlecha,Chief Design Officer, at Hyper DesTech

Implementing the right advertising strategy is very crucial for the online world. The digital medium is full of advertising platforms and every platform requires a different approach. What works for Facebook may not be effective for Twitter. LinkedIn is gradually becoming the foremost player in the world of digital advertising..

With more than 575 million users, LinkedIn is the most reliable site for professionals. Initially, this platform was only used by working professionals and job seekers, but now it has become a hub for professional communication. Though several social media platforms enjoy a higher user base, LinkedIn is relied upon for being highly professional and informational. It can be rightly said that planning a social media strategy is now incomplete without LinkedIn advertising.

Setting up an advertising strategy for LinkedIn is very different from other social media platforms. The cut-throat competition on Facebook and Instagram to go viral is never-ending but LinkedIn is one platform on which there is still a possibility to gain organic reach. Nevertheless, it is necessary to note that advertising on LinkedIn is expensive and hence, the social media agency you choose needs to plan well. Creating ads for LinkedIn is best for B2B companies.
Check out what makes LinkedIn advertising different from other social media platforms.

• Audience selection
  Most social media platforms segregate audience based on common interests whereas the case with LinkedIn is totally different. As we all know LinkedIn is meant for professionals, and thus, the audience selection depends entirely on career-related aspects. If your business needs a professional target audience, then LinkedIn is the best platform to advertise on.


• Ads are clear and precise
  Unlike your everyday social media platforms, LinkedIn is not the platform to be highly creative and indirect. The platform is used by professionals and it hints at the fact that they are looking for something informative and crisp. The ads on LinkedIn need to be to the point and clear. LinkedIn users are not on the platform for leisure and crave for quality-oriented content. Make sure the users don’t see your ad as an interruption when they are scrolling through!


• Focus on the individual rather than communities
  Most ads on social media platforms focus on communities wherein people share similar interests. LinkedIn has an individualistic approach when it comes to user behaviour and advertising. Every social media agency should keep in mind the stated! LinkedIn users do not just concentrate on being a part of similar groups or communities but also make sure to highlight their personal achievements. It is obvious that ads cannot be created for each and every user but make sure to have an element of uniqueness in your ads that can relate to maximum users on a personal level.

Make sure your social media agency analyzes these differences when creating ads for LinkedIn.