JITO UDAAN 2019: Another Leveraging Success

By Sakshi Sakhlecha,Chief Design Officer, at Hyper DesTech

JITO’s the biggest Jain B2B Conclave in India was inclined towards the funding by JIIF-JITO of US$ 1 million to all the deserving startups. And additionally, JITO apex donated INR 3.06 crore towards the cause of the Pulwama Martyr. The conclave has various pavilions viz. of B2B were Purchase Managers of Business Houses will engage with Jain Vendors, JITO Times Ascent Job Fair were Companies will meet prospective Employees, Start-up Pavilion and Seminars, Conferences and Panel Discussions on various Business and Trade related topics.

JITO’s this B2B conclave faced numerous challenges, but despite those indicators this event, which took place in March, turned out to be a first-rate success. Targeting the tailored audience and then the Jain community specially is a tedious task to do, when JITO got through. Along with this, connecting & managing the core communal onlookers, generating niche leads for stall bookings, and limited marketing timeline allotted and acquiring visitor registrations were some of the major challenges that JITO liberated and got to the path of success.

Hyper DesTech, a new-gen digital and creative agency, streamline the lead-generation and conversion in your company. Similarly, we have given a wide approach for the JITO Udaan event.

Approach in the Hyper-DesTech way:

• Created Facebook, Twitter, Instagram and LinkedIn Page/Accounts
• Optimized with unique content about event.
• Connected with Jain Groups / Communities.
• Connected with JITO Chapters
• Increased JITO Udaan Awareness.
• Integrated Facebook Pixel for campaign monitoring.
• Connected with Sponsors, re-shared their content about event.
• Set up World Women’s Day Campaign along with JITO Udaan objectives.
• Set up difference objective based promo campaigns for stall booking and visitor registration.

The deliverables given by Hyper-Destech:

The deliverables given by Hyper-Destech:

Hyper DesTech generated more than 6,000 visitor registrations, 433 stall registrations for JITO Udaan through digital awareness and social media presence. The digital marketing for JITO Udaan was a proven success with organic traffic being mostly greater than paid traffic.