Improving your Google Ranking and SERP Standing with just 5 steps!

By Sakshi Sakhlecha,Chief Design Officer, at Hyper DesTech

Dream to be number one on Google? Granting you instant credibility, the highest visibility possible, and the best chance at getting that click, your business or landing page or product page or blog post comes in at the first slot for the keyword of your choice with SEO Services. Google ranking is very important as Google holds 80% of the global search engine market share which means that it holds the majority of online traffic. So, to have a bigger piece of that pie, it is necessary to have a high ranking that will help your business to thrive.

With the amount of competition online in every field imaginable, ranking in that first, prime slot is an enormous feat. But, newer sites are sometimes beat out by reviews of their business from higher domain publications or even their own social media links. Here are some concrete strategies which you can use to improve your Google ranking and your standing in the SERPs.

1. Check Your Domain Authority

Domain authority tells you how you can expect to perform and rank in the SERPs as it is such an important number. It considers a number of factors that could affect your ranking like root domains, backlinks, and history of your site, giving you a number in between 1-100. You can’t change Domain authority instantly. Established publications have high authorities as they’ve been around awhile and have established authority in the industry while, Newer businesses and those without much of a dedicated online presence are often on the lower end. Some good news here just for you, it is not that tough to increase your score in the first few level ups while it gets more hard to increase the higher you go. To start increasing your numbers, you need to know where you currently stand in the competition.

2. Use Content to Drive More Backlinks

One of the best ways to increase backlinks to your site to boost your domain authority by telling Google that other sites are finding your site valuable is Content marketing. Helping you cross multiple searches, it gives you more chances to rank for more keywords. A series of blog posts, and posting several times a month is typically a good strategy for content marketing and it creates lead magnets with original content, like case studies or white papers that provide unique insight letting people link back to you when they discuss it. Make sure your content distribution strategy is on point by maximizing its visibility to let people know you’re there. You could also run ad campaigns promoting your content, giving it more visibility and clicks quickly.

3. Optimize Everything for the Right Keywords

Each page should get its own primary target keyword to avoid keyword cannibalization for which you should be optimizing each individual page for selected, well-researched keywords. However, using keyword strategy is important and a few things to note when choosing the keywords you want to target include: Basing your strategy on your domain authority. For immediate visibility in the SERPs, you need to have a domain authority of 16, while looking for the lowest competition keywords you can. So, look for those that have the highest search potential out of the lot, and start. Keeping search intent in mind. Don’t just run behind turning specific high volume keywords into content because always the post won’t match the search intent. Searching for “social media agency” won’t decide if that Agency is for you because they might want to find someone to hire. So, if your content doesn’t line up with the estimated search intent correctly, your rank won’t matter even if you have a high rank and you will see high bounce rates if you get the click. Use diverse keywords. Are you going for both long-tail and short-tail keywords? It will help you extend your reach and it will make it easier to target users in all stages of the buying process.

4. Speed Up Your Site

If you want to improve google ranking for any of your content, then your site loading speed and page loading speeds should be fast enough. Even if any of the pages on your site are too slow to load, Google can actually dock you a few slots in the SERP as Google values user experience. If your site loads in just 3 seconds, or much faster than that only then are you staying up with your promise of delivering speed. To decrease page loading speeds: • Search errors that could be holding you back. • Enable compression while you choose the smallest file size to reduce the file size of your large CSS, HTML, and JavaScript files. • The number of redirects happening to pages on your site should be reduced.

5. Double Check the Technical

Technical issues on your site will impact your SERP position and sink your ranking. From broken links to URL canonization to indexing errors, all cause problems with crawlability and your SEO ranking. So, use a Site Audit tool to look for and flag all the issues for you. Also, to avoid errors, use some of that technical knowledge, maybe, this is where your competition is falling short. So, Improving the Google ranking of your site and any of the content on it will get users interested in what you can do for them through just clicks with the help of SEO Services through any SEO Agency.