All you need to know about Instagram TV

By Sakshi Sakhlecha,Chief Design Officer, at Hyper DesTech

It no longer is an enigma that technological evolution has started to lead us. The core purpose of entertainment has drastically shifted from providing the viewers with an enjoyable content to stirring up the content in a way that it engages their viewers and markets the products better. Quite so, video delivery of content is a much more upbeat and easier form of advertising a product. A staggering 97 percent of marketers reported that this form of advertising helped them better understand their products or services, according to HubSpot. It has turned out to be a powerful strategy that connects brands to their audiences.

Speaking of which, steps in the social network giant, Instagram Inc. It started out as a platform where people could share pictures then proceeding on to compete against Snapchat by launching its story feature, to finally aiming to crush YouTube as the largest video social platform.

ALL YOU NEED TO KNOW ABOUT INSTAGRAM TV

"In the summer of 2018, Instagram launched a new feature called Instagram TV (IGTV), which allow users to upload a full-screen vertical video, ranging from 15 seconds to 60 minutes in length and is proving out to be a powerful means of engaging with your audience in a place where they're already spending a lot of their time."

According to Kevin Systrom, the co-founder of Instagram,

“All the data we have, shows that people are spending less and less time in front of TVs, but spending more and more time on their phones”

Getting To Know Better

IGTV is a stand-alone app parented to Instagram, which lets users watch videos that are up to an hour long and can be viewed directly from the Instagram app as well. With the ability to watch videos vertically, which is the natural way of holding your smartphone, upload longer videos, not having to build a whole new set of followers and having the opportunity to discover new ones, IGTV already stands apart from the competition. IGTV is an incredibly useful new feature for brands and businesses to produce quick mobile video content that truly markets to the growing numbers of mobile and video consumers.

ALL YOU NEED TO KNOW ABOUT INSTAGRAM TV

Realizing that 69% of all global consumer internet traffic stemming from video and over 3.5 billion unique mobile users, it’s crucial that your brand meets your audience where they are. It is a great way to connect with your audience and address their needs and challenges in a way that can further establish trust and promote brand recognition.